Introduction to Geography - Food and Climate Assignment

Introduction to Geography - Food and Climate - Assignment Example According to Moneo & Iglesias (2004, par. 2), â€Å"climate is one of the main factors which controls what natural resources we have and is an important element of sustainable development. Agriculture and water resources are intrinsically linked with climate†. In Asia for example, known for countries enjoying a tropical climate, the staple food is rice. This applies to countries such as Thailand, Philippines, Indonesia, Malaysia, among others. Rice has been known to grow in tropical countries with lots of high temperatures the whole year round concurrent with a well defined rainy season, conducive to planting rice. Aside from rice, tropical countries are conducive to producing fruits such as pineapple, mango, banana; legumes; root crops like potatoes, cassava and yams, among a host of other foods. These crops like warm weather with intermittent rain. In the United States, where geography and climate differ across various regions, food production likewise varies depending on climatic conditions. The CIA World Factbook (2010) described the climate in the USA as â€Å"mostly temperate, but tropical in Hawaii and Florida, arctic in Alaska, semiarid in the great plains west of the Mississippi River, and arid in the Great Basin of the southwest; low winter temperatures in the northwest are ameliorated occasionally in January and February by warm chinook winds from the eastern slopes of the Rocky Mountains†. As such, the major crops produced are corn, soybeans, hay, wheat, and sorghum (EPA, 2009). Foods in midlatitude climates such as those coming from Colombia are mostly coffee, banana, sugarcane, and other staple crops like â€Å"rice, beans, cassava, potatoes, barley, corn, and wheat† (US Library of Congress, n.d., para. 10). Corn is also considered a staple crop together with wheat and barley which is adaptable to a climate in higher grounds. The moist continental climate in regions such as Japan have foods such as â€Å"rice, sugar beets, vegetables, fruit.  Ã‚  

Group Incentives Paper Essay Example for Free

Group Incentives Paper Essay Working on teams has been a part of many of the organizations I have been a part of however the majority of the time it isn’t easy to apply team concepts to each scenario. Throughout my life I have played sports, been a part of search and rescue organizations, the military, learning teams and other volunteer organizations such as the sheriff’s department. In the Army we work in teams within each department for an individual unit all providing support for the unit and units under our unit. It is the ability for the team to work with a cohesiveness and pull together each other’s personal strengths to accomplish the teams overall objectives. As a team, design two incentives created specifically for your team’s dynamics. In the unit I work in I am a part of an Operations section which is the heart and soul of the unit. Within the section each soldier is responsible for an individual area of tasking that contributes to the overall success of the unit. There is an Officer, a Non-Commissioned Officer (enlisted similar to a team manager), his assistant who serves more of an immediate supervisor and then each team member. Although we are all work in different positions performing not only different tasks but different jobs altogether; yet we all have to learn and understand each other’s primary positions so that if one team member is unable to work then what other team member is available is capable of stepping in to cover that position and meet those objectives. As an immediate supervisor I am responsible for ensuring that all goals or objectives are being met by the required timelines in order for the team to succeed. I bring to the team knowledge, experience, confidence, and leadership which are my strengths. Using the list of group roles identified by Kenneth Benne and Paul Sheats(Wynn, 2012) I fall in the category of coordinator; because of the team dynamics the members aren’t necessarily junior in position or rank which means they are self motivators as well as have their own unique skill sets and experience levels that they bring to the team. Therefore I have found that the leadership style that I bring as a coordinator pulling together knowledge, ideas and resources from the other members of the team and utilizing them is far more effective. My ability to coordinate versus using a typical management style of strictly delegating tasks and checking the status for completion benefits the team since it avoids confrontation and dissention between the members as myself. Recognizing and showing that the knowledge and skills that each person contributes is valued by utilizing individual strengths creates a balance and synergy in the team allowing the team to easily see how their contributions affect the team’s success. Since we were deployed overseas for combat operations throughout the training period and the course of the year more junior soldiers as well as peers were able to learn from my previous combat experience and the knowledge I have gained as well as encouraging others to share their unique skills as knowledge has fostered an environment that encourages sharing versus focusing more narrowly on one person alone. Negative Effects of Individual Strengths There have been times that it isn’t always beneficial to simply coordinate a tasking or try to go with the flow to avoid conflict. A high performance team that has a cumulative amount of skills and knowledge from a diverse background must at times be directed and have tasks delegated when there is conflict or a lack of cooperation between members of the team. The drawback of a team being together for long periods of time is that as it moves through all of the stages eventually it has to break up and members of the team move to other teams and projects. Within this scenario a team not only works together, eats together, lives together and exercises together with very little time to break away from the team and therefore with have a higher level of stress compounded by separation from many other norms as well as the overall austere working conditions. During situations such as this it is not always beneficial to stay with one leadership or management style instead you have to le arn to adapt to the groups culture at the time and change as it changes. Room for Improvement One skill that I lack in is in a different scenario working with a learning team I have found that since the time frame for the team to move through each phase is so short and suspense times are equally so I tend to fail to become engaged earlier enough on in the process. The teams are formed at the end of the first week but not engaging until well into the end of the second week but only for a short time as the requirement for the team to perform isn’t until well into the third week I am still working mainly as an individual and failing to engage the team as early as possible. Another skill I need to work on is communication in respect to problem-solving; In this area with such as short time for a team to form, storm, norm and accomplish its objectives it is important for the team to communicate effectively any problems they are having either individually or as a team as quickly as possible to allow them to pull together resources utilizing the teams strengths to solve the pr oblem. Although I work on teams in the military often times I have been taught and needed to be capable of operating independently using personal knowledge and experience to work through a problem in isolated environments. Because of that I find that I will find myself doing so trying to struggle to work through a problem on my own instead of engaging my team, taking the time to learn and get to understand each member to allow them to come together utilizing their strengths. This process is much more effective and will tend to find solutions to a problem much more quickly. Problem solving techniques One technique I use to work through problems is a speaker- listener technique causes me to work to not simply hear but to listen to the problem to understand what the true problem is isolating it from non essential information that can cause someone to become derailed from the core issue while attempting to solve other problems that are simply effects not the cause. Another problem solving technique that I could use would be establishing a structured forum working to communicate a problem with a group or team communicating effectively and in a timely manner not letting time elapse before utilizing this method. Ultimately this would pull more resources allowing for more creative ideas that are more than one dimensional and would work to foster a more cohesive team learning environment. References McClelland, D. (1961). Methods of Measuring Human Motivation. Princeton, N.J.: Van Nostrand.

Innocent Ice Sorbets Market Analysis Marketing Essay

Innocent Ice Sorbets Market Analysis Marketing Essay Introduction To gain a new profit and follow market trends Innocent decide to extend brand and move into ice cream market. Although they launched a new ice cream product called Innocent ice Sorbets. This draft will introduce the launch phase. The activates will be highlighted by using Marketing Mix as an aspect of marketing communication tools. Innocent Ice Sorbets market analysis Innocent Ice sorbets have an innovated and exclusive product that has possibility to be very successful, because of the unique product texture, Healthy without, sugar, no concentrates and sweeteners. (Innocent 2010) Current market analysis shows that Ice cream trends are changing. Numbers of sales of ice cream increased by 8% between 2007 and in 2009 reach an estimated  £1.3 billion.(Mintel 1,2009) the future forecasting sales value are expected to grow by 1.5 billion in 2014 (Mintel1, 2009) Although Innocent need to take into considerations issues that may have impact of the sales and introduce phase. The Innocent is on the market for past 10 year. Differentiation strategy highlights Innocent main tangible resources: financial stability and positive brand image (Warc) this leads capabilities very supportive for marketing communication against highly competitive market. The segment that Innocent aiming is broad and very significant, general families with children, teenagers, 15- 25 and professionals groups 26-45 Non-buyers tend towards over 45 are less affluent to purchases product (Mintel 2 2009). Although Innocent ice sorbets contains 100% fruit that give opportunity to actively driven new market and reflect on healthy living that is so trendy those days. (Mintel 3 2009) This movement need to be highlighted later Ice cream sorbets in marketing communication plan. According to( Mintel 3 2009) there is room for manufacturers to position standard varieties like sorbet as suited for home dessert. Ice cream can be one of the substitute of healthy and refreshing cocktails or simply ice cream healthy desserts for professionals, sportsmens, and also families. According to (Mintel 3 2009) Around 6 million consumers think that sorbets are healthier than traditional ice cream Another positive factor that can have impact in terms of introducing phase is eco friendly packaging that gives advantage to be seen as premium and luxury products. Those types of the products are more likely to be purchased as a treat (Mintel 3 2009)  £1.3 billion ice cream market is tapping into this demand with growing sales of luxury and premium ice creams at the expense of standard varieties. 14 million adults buy ice cream as a treat.(Mintel 3 2009) This needs to be influenced by marketing stage towards segment later on. They are some down side with the ice cream sorbets. Statistic shows that Ice cream are more likely to be associated with warm summer temperatures and is an iconic symbol of summer Ice cream are mainly seen as seasonal cooler. (Wark 2 2009) Summers in England are the most affected by poor weather condition, which is cold and wet (Mintel 3 2009) Ice cream sector is currently dominated by experienced market players that have large portfolio such Ben and Jerrys, Haagen-Dazs, Solero and Carte Dor also grocery retailers that launched sorbets under their own label like Tesco, Sainsbury, and Waitrose. Although, loyalty to premium ice cream brands is relatively low (11%), while interest in trying new flavours and types of ice cream (34%) (Mintel 4 2009) To consider about all above factors Innocent can increase awareness by using strong sides of the product healthy that will gave prospect to differentiate the salves. This will lead opportunity to be a dominate leader of the ice crime sector against huge competition on the market. Uniqueness of the product will maximise market opportunity; by draw new consumers that leads a total market increase 10% until summer 2010, that might raise overall company profits. Marketing mix is a perfect mechanism to find effective way to communicate with it consumers. Marketing communication objective At this stage Innocent ice cream sorbets need to as much possible actively thing how to promote the product as a healthy option refreshing dessert or impulse treat. For those reason clarify objective is curtail. Product objective need to pass throw stages to meet their objectives factors that in the end they will become a SMART (Pickton,Broderick 2005) this will give option to become specific in terms of all marketing communication action and planning. This means that objectives will be more significant to the company. The main objective is more about product awareness in terms of product value and costs. Another significant point to develop way to catch the attention of Innocent sorbets target group expected actions Spring 2010. The timing for launch phase will be very significant from April August 2011. April is a perfect time to give enough time to find effective communication way to introduce product to it new target audience just before following summer. Target Audience Description and Justification The market research indicating the fact that market is already very competitive by rival brands that been highlighting earlier on. Innocent ice sorbets has chance to avoid main revels by differentiate them selfs (Johnson 2008) by providing high value product to broad range audience consumers. The target market will be separated into three different demographics age group. Age group 16- 24, youth and yang professionals groups, professionals 25-34, 35-45 +. (Mintel 2 2009) Statistic shows that ice cream lovers are those ones located in first two group aged 16-24, second after 35-45, aged 45+ are less likely to purchase the product. (Mintel 2 2009). According to those findings Innocent should focus the most on professionals sectors and 35-45 that for some reasons are forgotten by competitors. The reason for selecting those particular segments is because those ones are the most powerful in terms of spending and already have established life style in terms of money and children. Wealthy spenders can be interested to look at healthy high quality luxury ice cream. This will help distinguish product its self. Especially females that are more likely to look at luxury healthy alternative sorbets ice cream, statistics shows that the grocery shoppers in most families are females 50% rather male 44% ( Mintel 5 2009) Womens are more likely to express them selfs in terms of quality and also share idea with friends and family members. This creates world of month in the hopes that once inside the household the new ice cream would catch on with all members of the family. (Kolstad 5 2007) Target sector also looks very promising according to future forecasting shoes that this sector will grow signify 10% between 2009 -2014 (Mintel 5 2009) Marketing communications should accomplish awareness. Integrated Marketing communication strategy Marketing communication is a technique that will be used to decide how to turn an objective into a strategy. At this stage is obvious that company should stress on the message to target audience. Now is more about effectiveness and way to dedicate the message to be understood by audience as Innocent meant to? For those reasons mass media and marketing communication mix will be intently use. According to Marketing Mix that offer range activates tools to communicate with it target audience.(Pickton, Broderick 2005) Those tools will minimize danger that message will not pass thru it audience, or will be understand differently as primary Innocent intend. For those highlighted aspects the AIDA model will be proposed according to (Blythe 2006) that interpreted AIDA as most successful hierarchical, four layer process using the four cognitive phases that buyers follow when accepting a new idea or purchasing a new product. Using a system like this gives one general understanding of how to tar get a market effectively. Moving from step to step one loses some percent of prospects. Although Awareness, Interest and Desire are the most important hierarchical, four layer because they are more into launch phase. Psychologically attract the attention, raise customer interest and convince customers to desire to satisfy their needs. The logic behind that is the fact that consumers come across all marketing activity and learn product when goes out of the market thats creates perceptions in their minds. These perceptions carry, rational or emotional messages, which the consumer then processes at a conscious, or subconscious, level. This framework interprets marketing communication as a transmission from a sender (the brand) to a receiver (the consumer) (Barnham 2008). Those highlighted activities are fundamental to accomplish the objectives that are more into promotional mix issues. For those reasons the starting point as a promotional operation is to drive awareness of the product by using psychological tolls that lead curies and also unsatisfied need. That will cause emotional, hedonic and significant aspects impulse buying towards the product (Ureta 2002). Positive knowledge and experience give possibility that consumer is more likely to back and look at market shelfs towards the product again. But also is existing possibility recommend it to friends or family members. World of Mouth it is influential tool in terms of communication this can be very important to create strong, positive brand images and beliefs. 65% of people seek advice from friends or families (R.Mason 2008) All launching marketing activity is more into noticeable active promotion that will have massive impact on consumer behaviour. When the consumers get in to supermarkets or any place where they can find ice cream cabin, they need to have a drive impulse that will remained about early knowledge of the product. For that reasons visual and noticeable poster that will be adequate to the professionals group but also children the same time will be vital. The posters should look simple and should stress on 100% neutral healthy nature of the product, very much similar to already existing poster of Innocent smoothes. Location of the posters should be noticeable, at the supermarket or grocery entrance or ice cream cabins, bus stops, leisure centres, or during the summer funfairs. Leisure centre or coffee shops should be considerate at first because those places are providing friendly impression moods to their consumers that are more likely to purchase the product and consume it. This action wil l push up Supermarket and grocery sales because consumer they will be familiar with the product and quality. Integrated Marketing Communication Tactic This section is more about activates and events that are going to be undertaken to address objective (Pickton,Broderick 2005) Communication has huge impact to create awareness for those reasons adequate medium will be curtail. For those reasons Innocent ice cream communication channels will be divided into four different forms. Internet, Televisions, Press and Personal selling Over the last decade, the internet has emerged as a mainstream advertising medium, and advertisers around the world are altering their media budgets and switching increasing Amounts of money into this new medium. Before product will be launched the Innocent should think about the best way to create awareness and curies to it consumers. Innocent already posses a home page where could attract a new product to loyal and also new web visitors. Being on the market for past 10 years Innocent should have existing consumers data base that been developed thru main activity Smoothes portfolio. This gave them proximately 10,000 contacts retailer (Innocent official 2010). Innocent could simply use internet power and simply send email with invitations to join home webpage or YouTube official advertisement to introduce ice sorbets. Email those days is primary medium of timely and cost effective interpersonal communication in most organizations in developed countries (Huang 2003).This should be a perfect starting point to aware existing costumers The challenge is to gain new consumers Internet and social networks like YouTube, Facebook, Twitter, in this case will have highly impact on their launching phase indeed. Professionals bloggers and individuals that are responsible for brand image and Public Relations could simply send an electronic invitation to consumers that sign up to use a social network. This will give a competitive advantage to link them to a home page. This action will be mostly dedicated to those consumers that are very familiar with social networks. Over the last decade, the internet has emerged as a mainstream advertising medium, and advertisers around the world are altering their media budgets and switching increasing amounts of money into this new medium. (Wark 2007 ) Television The television is one of the most powerful sources of advertising. The product seen from media is most likely to be remembered and discussed by the public (Work 2007) the only disadvantage is cost efficacy and time consuming process. For that reason selecting appropriate TV platform that will simply gain opportunity and increase new audience that is strictly linking to the targeted market. For a reason the platforms and channels should be selected very carefully. In this case most noticeable and most attractive television channels are: ITV1, ITV2 and Chanel 4. (Horsman 2005) The advertisement will be view to the public every Saturdays, different channel for 4 months for details see Appendices 1. The time will be strictly selected only between brakes of poiular shows and movies. 6:00pm up to 9:00 pm. The logic behind that is the fact that professional groups families are more likely to spend time of front TV and relax between those times. TV advertising are very effectiveness in terms of established products in the market( Lodish 2009) by doing that brand will reach dynamic over the long run suggest into it consumers in terms of the product. (Work 2007) This will give opportunity to remained consumer about brand and reflect on the product by given visual image. Press Womens and Mans magazines like Hello, OK, Marie Claire, Cosmopolitan, Vogue Red, Glamour e.g. Are the most popular magazines at home market (Mintel 6 2008). In this case advertisement will be selected on the second pages of the magazines. Weekly magazines will be taken in to consideration the most. This is the best way to aware womans that they are so influential in terms of purchasing this been already highlighted on early stages of the proposal. That the reason for selection those magazines. The campaign will be run from May un till August following year. Personal selling To support strategy personal selling will be very adequate action. It is one of the oldest forms of promotion but also power full and give opportunity to push strategy. Due to strategy plan is very vital that Innocent should take part of some of the major event or exhibitions in UK. According to plan timetable should be strict follow (See appendices 1) Location is very important, it should take place at main biggest cities like London, Manchester and Cardiff (statistic 2010) those location has been chosen because the distances from each of the cites are noticeable and at the same time products could be introduced in different geographic locations. During that event Innocent could introduce to the new potential consumers a product by offering free sample from portfolio. Sampling is always interesting tool to impress potential consumer. This give opportunity to met potential consumers and retailers and give advantage to receive feedback from consumers inters of product. During the even ts Innocent could possibly provide vouchers buy one get one free that could be used in the next visit in any supermarket or grocery shops. By doing that Innocent will manipulate their consumer to purchase a product but the same time give an opportunity to try a different flower that perhaps could be a favourite one. This action should push up to introduce phase and also give positive impact into the brand image and a new product. Cost and Media Plan See appendices 2 Conclusion

Spielberg Bio :: essays research papers

Steven Allan Spielberg was born December 18, 1946, in Cincinnati, Ohio, to parents Arnold, an electrical engineer, and Leah, a former concert pianist. Spielberg was raised in Phoenix, Arizona, where his love for film and business savvy were always apparent. At age 12, he used the money he earned from his tree-planting business to fund his first amateur film, for which he also wrote the script. stardom is no science fiction Despite his early experience with filmmaking -- he made Escape to Nowhere, a 40-minute war movie at 13, and a 140-minute film entitled Firelight at 16 (science-fiction, of course) -- he was still rejected from USC's prestigious filmmaking program twice. Spielberg attended California State University instead, where he received his BA in English, and where he also studied cinema. The aspiring filmmaker finally got his rite of passage into television after his short film, Amblin' (also the name of Spielberg's independent company) received much praise at the Atlanta Film Festival. A 20-year-old Spielberg landed a 7-year contract with Universal-MCA, making him one of the youngest TV directors there. Spielberg worked on television shows such as Marcus Welby, M.D. and Colombo, and the pilot episode for the series Night Gallery, which starred Joan Crawford (he and Crawford had remained close friends until her death). As for film, Spielberg worked on made-for-TV movies like Something Evil (1972) and Savage (1973), but it was 1972's Duel which made everyone raise their eyebrows. It became a cult classic and helped forge his way into cinema. express to success Spielberg's entrance into film was marked by 1974's The Sugarland Express, which marked him as a Hollywood up-and-comer. But it was the film Jaws that would not only instill a fear of the ocean for people; it also launched Spielberg to A-list status and solidified what we now know as the summer blockbuster. When Close Encounters of the Third Kind was released in 1977, it was clear that Spielberg was a force to be reckoned with; the Academy also recognized his skills by honoring him with a Best Director Oscar nomination. With hits come misses, and Spielberg had some of those too, namely, his first comedic attempt, 1941. The film flopped, but with the coming of a new decade, Spielberg had the force to strive ahead and become the most powerful director of his time. Spielberg and his buddy, fellow movie powerhouse George Lucas, joined efforts to make a little film called Indiana Jones and the Raiders of the Lost Ark, which Spielberg directed.

Frankenstein and Blade Runner Essay

Frankenstein and blade runner essay Which text do you feel better represents the values of the composer? You must refer to both texts in detail Mary Shelley’s Frankenstein and Ridley Scott’s Blade Runner are two texts from different centuries, but they both share the same values, themes and issues including; the natural world, scientific advancement, morality of humans and responsibility. Both texts use a variety of techniques to represent their values, themes and issues. The techniques used in both texts are reflective of their context and are able to strongly represent the values of both Frankenstein and Blade Runner. Mary Shelley’s Frankenstein was written in 1818. This was a period where romanticism was developing, a time which focused on the sublimity of nature and on the individual. This theme is evident throughout the novel and is used to emphasise the emotions of the characters and to suggest the power of nature for both beauty and destruction. Shelley often uses the sublimity of nature as an invigorating device for victor, â€Å"when happy, inanimate nature had the power of bestowing on me the most delightful sensations. A serene sky and verdant fields filled me with ecstasy. The present season was indeed divine; the flowers of spring bloomed in the hedges, while those of summer were already in bud. † Vivid imagery is used here to illuminate the peacefulness and contemplation of the sublime nature that is constantly surrounding victor. Shelley has also illustrated this notion further by the use of alliteration, â€Å"serene sky†, to capture how perfect the world is at that time, which reinforces the peacefulness of nature and how victor feels when he is surrounded by the natural world. Ridley Scott’s Blade Runner is set in a corrupted 21st century world. Similarly to Frankenstein, the natural world is evident but in Blade Runner it is seen as the unnatural world. In the first panoramic shot, the audience sees a destroyed world, a dark industrial urban wasteland which is heavily polluted. Visual irony is created here as it is meant to be Los Angeles, which means â€Å"city of angels†, but we see that it looks more like hell. We see that nature has been destroyed. Animals are rare and are presumed extinct, although the unicorn is seen as a natural creature in a natural setting. The unicorn symbolises the ambiguity of hope, freedom and spirit. There is no sign of any trees or plants except for a miniature Bonsai tree symbolising mans inherent desire to control nature to conform to what humanity believes is a better version. We also see constant darkness and rain, which is known as film noir and are the only aspects the audience sees when in an outside scene. The panoramic shot and film noir speculate the natural is now off world, that there is nothing natural, which creates a post apocalyptic tone. Shelley’s world was moving forward into the direction of industrialisation, exploration and scientific research. This is conveyed through characters such as Victor, Walton and Clerval who are all searching, exploring and attempting to make a discovery. We see in the start of the book Victor has an interest for natural philosophy, â€Å"natural philosophy is the genius that has regulated my fate. † The use of personification suggests that natural philosophy is a person that Victor idolises and wants to know everything he possibly can about it causing his interest to turn into an obsession. i became dizzy with immensity of the prospect which it illustrated, as surprised, that among so many men of genius who had directed their enquiries towards the same science, that i alone should be reserved to discover so astonishing a secret. † This quote establishes that Victor is intelligent and is able to intellectually break barriers beyond those that have ever been broken an d discover the source of life. Hence, now being able to create his ‘monster’. Similarly in Scott’s film we see that 21st century L. A is all about scientific activity and advancements in technology. It is a world based on commerce, as we can see throughout the entire film through the blimp that promotes going off world and big wall signs i. e. the Asian lady taking pills. Technology is also used to detect what is and isn’t human i. e. the Voight Komph test. Disembodied voices are used on the street i. e. when crossing roads it says â€Å"walk† and â€Å"don’t walk†. All these aspects of technology are a way of controlling the population of L. A. Scientific activity is seen through Tyrell, a scientist, who is the creator of all replicant things i. e. humans and animals. â€Å"Commerce is our goal here and our motto is more human than human†, this quote was said by Tyrell and reflects on Tyrell’s attitude towards life. He takes the role of God, creating life trying to make the replicants smarter and stronger than real humans, feeling as though he is dominant over everyone else in the world. This is shown through upwards tilt of the camera on Tyrell’s building, making him appear larger and above everybody else. Victor Frankenstein does not truly contemplate of foresee the consequences of his scientific quest to create life, nor does he take the moral responsibility for his creation afterwards. Victor continually justifies why he refuses to take responsibility for his creation, which is solely because he doesn’t want to incriminate himself and be punished, although he stated â€Å" a new species would bless me as its create and source; many happy and excellent natures would owe their being to me. This shows Victor’s lack of morality and reveals his ego through the use of unreliable narrator. Scott’s film raises concerns of scientific advancements and its lack of morality and responsibility for those it affects. Blade Runner represents its values through ambiguity. Blade Runner leaves it up to the viewer’s own judgement of morality and responsibility within the film. An example of this is through the use of cinematography in the scene where Deckard ‘retiresà ¢â‚¬â„¢ Zhora. Passersby walk past without showing any concern or emotion to what has happened. The lack of morality and responsibility arouses deep emotions of anger and dislike. Scott is not as assertive in representing his values as Shelley is. Through the use of camera shots, cinematography and irony he easily represents his values but through the use of ambiguity he leaves things for interpretation from the viewers. Due to the ambiguity present in Blade Runner, some viewers may be unable to identify the values that are present, so therefore the values stated in Mary Shelley’s Frankenstein are better represented.

Lord of the Flies Essay

William Golding’s Lord of the Flies follows the tale of a group of boys stranded on an isolated desert island, after their plane crashed. It takes place during an unspecified nuclear war; which was a major threat post WWII. Throughout the book Golding explores how a difficult situation can transform middle class English boys into having a much more savage nature, as well as splitting the ‘good’, from the ‘bad’. By the end of chapter 1, Ralph and Piggy have already formed some sort of order, and by the time Jack and his choir are introduced, Ralph is already being looked up to by the other boys; especially the younger ones, or â€Å"littluns†. Jack appears, and instantly attempts to take over Ralph’s role and enforce his power by ordering his choir about as though he should be chief. The choir at first appears orderly and immaculately dressed, soon after this they are addressed as ‘hunters’, and due to the heat strip down their uniform, which causes them to look much less civilised. This also happens with the other boys in their school uniforms. The transformation of the choir marks a significant loss of order from the boys former lives. This could also symbolise the first step in a slow change towards savagery on the island and influence the behaviour of others. Soon after the arrival on the island a clear hierarchy is visible with leaders such as Ralph and Jack on top closely followed by Simon and the other â€Å"bigguns† with â€Å"littluns† and Piggy being at the bottom; having to accept insults and jeers from the other children, especially Jack, who seems to house a special hatred for piggy from chapter one. Near the beginning of the book Ralph and Piggy find a Conch horn near the platform where they have their meetings. The â€Å"conch† as it is then refered to, is a major aspect in the rest of the book as it brings all the kids together, (â€Å"we can use it to call the others! ). The conch could also be seen as a symbol of power and a link back to authority and their families; it is very unlikely that the other kids would look up to ralph without the conch, â€Å"and most obscurely, yet most powerfully, there was the conch. † Shortly after finding the conch horn and prenouncing Ralph as chief, Jack, Simon and Ralph, decide to go on an expedition up the mountain, which will play a major part later in the book, as it is where they have several meetings, maintain the fire and cook. In chapter 2, the idea of ‘the beastie’ is introduced, by an unknown ‘littlun’. Not only does this idea scare him, but also all of the other smaller kids, and to a point , the ‘biguns’ as well. This symbolises, not only to us, but the kids as well, that the island might not be all good, and they might not only be having fun as they thought they would. Other subtle words and phrases used, such as â€Å"harsh cry† may also be a sign of events to come. The fact that the unknown boy who died in the forest fire would have been a massive shock to all of them. Not only is it the shock of someone actually dieing, but it is also the antipode of what they are used to, being safe at home. It might also slam the realization that they are in fact stranded. In the beginning of chapter 3, Jack’s â€Å"obsession† with hunting is clearly apparent, right from the start. It describes him like an animal, â€Å"Jack was bent double†¦ His nose only a few inches from the humid earth†¦ bolting and nearly mad† However, like in the first chapter with the pig, he is still unable to kill. This is probably on of the most frustrating aspects for Jack, whereas Ralph and Simon think from an entirely different angle, with the fact that they should build shelters and find fresh water, rather than eat meat. In chapter 4, Jack manages to don a mask which allows him to behave in a much more animalistic way, finally allowing him to kill; however it is also a massive step towards total savagery. Towards this point in the book, all of the kids are starting to behave in a much more savage manner. Jack’s change in behaviour comes from the first killing of the pig which engulfs the entire group and encourages them into savage behaviour. By painting their faces, they are able to kill and perform awful acts which they would have never considered doing at home due to feeling like different people. With the masks, and the change of personality that it brings, they also behave much more aggressively, â€Å"Kill the Pig! Bash her in! Slit her throat! † Even to the reader, this seems totally crazy and disrespecting of life. Jack especially changes his behaviour out of all of them. After the first kill, it’s obvious that all of his frustration is let go and the taboo of killing is lifted; he also acts a lot more aggressively, even without the addition of the mask. As in the beginning of the book, when they were planning to build shelters and houses, they now plan to kill a pig every day, even they were lucky to find one, and it took seven of them to catch it. Jack’s evolving hatred towards Piggy is probably due to the fact that Jack is such a different character to Piggy so he might not be used to Piggy’s personality and this could unsettle him. Jack could also possibly be jealous of Piggy’s intellect. They also have very different methods of problem solving and survival. Jack is more brute force whereas Piggy is more strategic. Jack is also very used to being in charge as it was what he was taught in the choir. As in chapter 1, when he thought that he should be chief and Piggy saw through Jack and saw the possible evil which lurked within. Overall, Jack’s statement may have had some credential towards the beginning of the book, but towards the later chapters, both reader and character see that it is becoming increasingly difficult to retain order and a basic civilization due to the way that all of the kids behave. This reinforces Golding’s idea that there is a savage element in all of us.